About us

Our Story

At its heart, Ace It Bike Tours was created to show people the beauty of California by bike. After moving to northern California and settling in as a local of Sonoma county, Frieda wanted to share her knowledge and experiences with anyone looking to enjoy themselves without the hassle of having to search for everything. What better way to enjoy the beauty of wine country than by bike with a friendly face showing you around?

Meet the Team

  • Frieda Lewis

    FOUNDER/TOUR GUIDE

    Frieda Lewis is the proud founder and owner / CEO of Ace It Bike Tours. She is a Certified Tourism Ambassador, a Registered Nurse and a Certified Fitness Trainer. She has been an avid bike rider since her training wheels were taken off and very passionate about Ace It Bike Tours! Frieda has been riding in Northern California for 15 years and enjoys and appreciates every second of it!

  • Omri

    MANAGER/HEAD OF MARKETING

    Omri is the new manager and head of marketing at Ace It Bike Tours. A recent graduate from Sonoma State University, he comes from an international background that gives him a unique outlook on life and the people he meets: Born in Israel, moved to Costa Rica at an early age, and moved again to California to pursue a degree in business. He’s traveled the world, speaks three and a half languages, and is excited to work with Ace It Bike Tours to give you the best experience possible.

  • Cullen

    BIKE MECHANIC

    Cullen is our exceptional bike mechanic, working behind the scenes to make sure our bikes are in top shape. Not only does he meticulously inspects and prepare every bike, Cullen is also adept at assembling bikes from scratch! Outside of the shop, he’s an avid cyclist who loves exploring the scenic routes of Sonoma County. Cullen also enjoys rock climbing and skiing, embracing the thrill of outdoor adventures.

  • Amelia

    TOUR GUIDE

    Amelia is very versatile. She is a tour guide, professional graphic designer, personal chef and yoga enthusiast. She is a Certified California Food Handler and holds a Bachelors degree in Art. She applies all these traits to Ace It Bike Tours!

  • Jared

    TOUR GUIDE

    Jared was born and raised in Sonoma County and enjoys an extensive knowledge of things to do and places to see. Currently, a student at the Santa Rosa Junior College studying environmental studies, Jared enjoys all things outdoors and is passionate about sharing the beauty of Sonoma County with all those who visit!

  • AJ (Ace Junior)

    TEAM MASCOT

    AJ (Ace Junior) was adopted from the Mendocino County Humane Society and is the current team Mascot. He is very playful with others and loves to swim in the ocean!

  • Ace

    FORMER MASCOT

    Ace was adopted from the ASPCA in San Francisco and lived 16 glorious years. He has traveled all over California and loved to hike in the mountains and run on the beach! Ace was the team Mascot and was loved by everyone!