Frieda Lewis

Owner / CEO // Tour Guide

Frieda Lewis is the proud founder and owner / CEO of Ace It Bike Tours. She is a Certified Tourism Ambassador, licensed Tour Guide member of the Healdsburg Chamber of Commerce, Sonoma Valley Visitors Bureau, Windsor Chamber of Commerce and on the Board of Directors. She is also a Registered Nurse and a Certified Fitness Trainer. She has been an avid bike rider since her training wheels were taken off and very passionate about Ace It Bike Tours! Frieda has been riding in Northern California for 15 years and enjoys and appreciates every second of it!

We have packages with many respectable hotels and have good partnerships with hospitality Industry , wineries and other local establishments. We want to share our knowledge with you and show you the best of what Sonoma County, California has to offer. We can help you plan your ultimate vacation for free with an Ace It Bike Tours reservation.


Tour Guide / Marketing Assistant

Jared was born and raised in Sonoma County and enjoys an extensive knowledge of things to do and places to see. Currently a student at the Santa Rosa Junior College studying environmental studies, Jared enjoys all things outdoors and is passionate about sharing the beauty of Sonoma County with all those who visit!


Tour Guide / Promoter

Jackie is an ITMI Certified Tour Guide and a Certified Tourism Ambassador. She is a local, who has lived overseas for 10 years and enjoys people from all backgrounds and cultures. Jackie is enthusiastic to share her passion of beautiful Sonoma County and strives on giving each guest a unique and awesome experience!


Marketer / Tour Guide

Gina has a sense of adventure. She has biked from one city to the next along Germany's scenic bike paths, and has camped on the beach in between biking from Santa Cruz to Carmel. With degrees in forestry, Gina loves to talk about the plants and animals you'll see along the scenic bike paths! Gina strives to make each bike tour an adventure!


Former Mascot

Ace was adopted from the ASPCA in San Francisco and lived 16 glorious years. He has traveled all over California and loved to hike in the mountains and run on the beach! Ace was the team Mascot and was loved by everyone!

AJ (Ace Junior)

Team Mascot

AJ (Ace Junior) was adopted from the Mendocino County Humane Society and is the current team Mascot. He is very playful with others and loves to swim in the ocean!