OUR TEAM

Frieda Lewis is the proud founder and owner / CEO of Ace It Bike Tours. She is a Certified Tourism Ambassador, licensed Tour Guide member of the Healdsburg Chamber of Commerce, Sonoma Valley Visitors Bureau, Windsor Chamber of Commerce and on the Board of Directors. She is also a Registered Nurse and a Certified Fitness Trainer. She has been an avid bike rider since her training wheels were taken off and very passionate about Ace It Bike Tours! Frieda has been riding in Northern California for 15 years and enjoys and appreciates every second of it!

Omri is the new manager and head of marketing at Ace It Bike Tours. A recent graduate from Sonoma State University, he comes from an unusual background that gives him a unique outlook on life and the people he meets: Born in Israel, moved to Costa Rica at an early age, and moved again to California to pursue a degree in business. He’s got an international background, speaks three languages, and is excited to work with Ace It Bike Tours to give you the best experience possible.

Cullen is our exceptional bike mechanic, working behind the scenes to make sure our bikes are in top shape. Not only does he meticulously inspects and prepare every bike, Cullen is also adept at assembling bikes from scratch! Outside of the shop, he’s an avid cyclist who loves exploring the scenic routes of Sonoma County. Cullen also enjoys rock climbing and skiing, embracing the thrill of outdoor adventures.

Amelia is very versatile. She is a tour guide, professional graphic designer, personal chef and yoga enthusiast. She is a Certified California Food Handler and holds a Bachelors degree in Art. She applies all these traits to Ace It Bike Tours!

Jared was born and raised in Sonoma County and enjoys an extensive knowledge of things to do and places to see. Currently, a student at the Santa Rosa Junior College studying environmental studies, Jared enjoys all things outdoors and is passionate about sharing the beauty of Sonoma County with all those who visit!

Originally from Brazil, Murilo is a 34-year-old avid cyclist who relocated to the Bay Area in 2016 to pursue his love for sports. He achieved the title of BMX State Champion in 2018 and clinched the US National Championship in 2023. He and his family have been proud residents of Sonoma County for the past four years, where their passion for bikes and wine thrives. Join him for an unforgettable bike wine tour through the beautiful vineyards of Sonoma!

Ace was adopted from the ASPCA in San Francisco and lived 16 glorious years. He has traveled all over California and loved to hike in the mountains and run on the beach! Ace was the team Mascot and was loved by everyone!

AJ (Ace Junior) was adopted from the Mendocino County Humane Society and is the current team Mascot. He is very playful with others and loves to swim in the ocean!