OUR TEAM

Frieda Lewis is the proud founder and owner / CEO of Ace It Bike Tours. She is a Certified Tourism Ambassador, licensed Tour Guide member of the Healdsburg Chamber of Commerce, Sonoma Valley Visitors Bureau, Windsor Chamber of Commerce and on the Board of Directors. She is also a Registered Nurse and a Certified Fitness Trainer. She has been an avid bike rider since her training wheels were taken off and very passionate about Ace It Bike Tours! Frieda has been riding in Northern California for 15 years and enjoys and appreciates every second of it!

Amelia is very versatile. She is a tour guide, professional graphic designer, personal chef and yoga enthusiast. She is a Certified California Food Handler and holds a Bachelors degree in Art. She applies all these traits to Ace It Bike Tours!

Jared was born and raised in Sonoma County and enjoys an extensive knowledge of things to do and places to see. Currently, a student at the Santa Rosa Junior College studying environmental studies, Jared enjoys all things outdoors and is passionate about sharing the beauty of Sonoma County with all those who visit!

Willow was born and raised in Northern California. She’s a third year Communication and Media Studies major at Sonoma State where she also writes for the school paper. She spends her free time taking care of her many houseplants, and biking and hiking all over Sonoma County with her husky.

Omar graduated with a degree in History from Sonoma State University and he loves to share his knowledge with the tour groups! He enjoys riding his road bike on every corner of Sonoma County and exploring the many destinations it has to offer.

Cindy was born and raised in Northern California and has a degree from Sonoma State University. She loves the outdoors and everything Sonoma County has to offer. Aside from raising four boys, Cindy is a marketing guru who thoroughly enjoys communicating with the travel and tourism industry–from setting up tour packages, events, corporate and private tours to attending seminars.

Ace was adopted from the ASPCA in San Francisco and lived 16 glorious years. He has traveled all over California and loved to hike in the mountains and run on the beach! Ace was the team Mascot and was loved by everyone!

AJ (Ace Junior) was adopted from the Mendocino County Humane Society and is the current team Mascot. He is very playful with others and loves to swim in the ocean!